The journey to conquer Streetwear by the DirtyCoins brand began in 2017 in Saigon, Vietnam, originating from the idea of a Vietnamese brand embodying street culture. Its predecessor was The Yars Shop, specializing in men's sportswear.
The Yars Shop served as a significant stepping stone, helping to build DirtyCoins from its modest revenue with the passion and spirit of youth.
Khoa Xian, the founder of DirtyCoins, has made a significant mark on the street fashion scene in Vietnam. Born in 1996, he has built DirtyCoins into a widely recognized brand, popular in both mainstream and underground communities.
The brand's distinctive style, shaped by unique designs and strong cultural influences, has attracted the attention of prominent figures in the music industry.
Dirty Coins has made impressive strides in its development, becoming a "top of mind" brand for a large number of young people, with over 1 million followers on each platform like Instagram and Facebook, and a network of more than 10 stores in major cities.
To date, Dirty Coins has established a solid foothold in the Vietnamese streetwear market, representing a lifestyle for modern youth who dare to challenge and constantly create breakthroughs.
DirtyCoins has been chosen by many brands, vloggers, and famous rappers for collaboration due to its dynamism, unique style, and ability to create a "cool" look through the combination of outfits and accessories.
Along with the remarkable breakthrough of Vietnamese rap this year, many local brands have risen. DirtyCoins is honored to have accompanied the RAP VIỆT program, sponsoring "hip hop" outfits for the rappers participating in the show.
